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Book People Project Hero

Book People

A comprehensive branding project for an independent bookstore

Project Summary

Book People is a local independent bookstore that needed a complete brand identity refresh. The goal was to create a warm, inviting brand that celebrates the love of reading and community connection, including logo design, brand guidelines, storefront signage, and marketing materials.

Research and Discovery

Research and Discovery Process

I began by conducting interviews with the bookstore owners and regular customers to understand the community's needs and preferences. Market research revealed that customers valued authenticity, community connection, and a cozy atmosphere.

Key findings included the importance of accessibility, the desire for a timeless yet modern aesthetic, and the need to appeal to both digital natives and traditional book enthusiasts.

Mood Board and Type Research

Project Mood Board
Type Research

Initial Sketches

Design Sketches 1
Design Sketches 2

Early concept sketches explored various approaches to representing books, community, and knowledge. I experimented with typographic treatments and iconographic elements.

Digital Sketches

First Round Logos
Final Design Logos

Final Design

First Round Logos

Logo Variations

All Final Images

Brand Applications

Storefront Signage Mockup
Gift Card Envelope Mockup
Brand Keychain Mockup
Shopping Bag Mockup
Storefront Signage Mockup

Project Reflections

This project taught me the importance of community-centered design. Working closely with the bookstore owners and their customers provided invaluable insights that shaped the final design direction. The positive reception from the community and the increase in foot traffic after the rebrand confirmed that thoughtful, research-driven design can have a real impact on local businesses.