JMB booklet hero showing cover and interior spread mockups

JMB Booklet

A comprehensive booklet design project

Project Summary

The JMB Booklet project involved creating a comprehensive informational booklet with a focus on clear layout, typography, and visual hierarchy. The design emphasizes readability and user engagement through thoughtful use of space and visual elements.

Mood Board

Mood board with typographic references, grid studies, and neutral color palette for JMB booklet

Sketches

Creative Challenge

Layout sketch exploring headline placement and asymmetrical grid

Spread sketch iterating on columns, gutters, and pull-quote positioning

Thumbnail sketch testing image-to-text ratio and caption flow

Mockup

Booklet cover mockup showcasing title typography and accent color band

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