Rasã
Brand Creation and Label design for Sharbat (Cordial)
Project Summary
This project focused on developing Rasã, a distinctive brand of Indian cordials inspired by traditional sharbats. Each aspect, including the brand name, flavors, and visual identity, was thoughtfully designed to reflect the natural elegance of ingredients such as rose, khus, and saffron. Rasã provides a sensory experience with vibrant floral flavors and gentle aromatic notes, inviting those who appreciate luxury and tranquility. The aim was to establish a brand presence defined by refined minimalism and subtle richness, appealing to an upscale audience that values authenticity, sophistication, and sensory pleasure.
Research and Discovery
My research for Rasã began with an exploration of Southeast Asian sharbats and their floral ingredients, valued for their cooling and restorative qualities. Key botanicals like rose, khus, saffron, and other flavors form the cultural and sensory foundation of the brand. Market analysis highlighted a rising preference among affluent consumers for eco-friendly, sugar-free drinks that combine authenticity with modern sophistication.
These insights guided the creation of Rasã as a brand that bridges tradition and contemporary wellness, delivering a refined and natural sensory experience.
Mood Board
Sketches
Creative Challenge
The key creative challenge was translating Rasã's sensory richness and elegant minimalism into packaging that would resonate with discerning, style-conscious consumers. The design had to balance cultural authenticity with modern refinement through calm color palettes, rhythmic floral patterns, and refined typography that conveys purity and sophistication.
Digital Explorations
Final Designs
Brand Application
Project Reflections
Reflecting on this project, I wanted Rasã to embody a balance between delicate earthiness and bright sophistication, a sense of peace and quiet luxury in a chaotic world. Designing the brand was as much about emotion as aesthetics: capturing stillness through color, rhythm through pattern, and purity through form. Each element, from typography to tone, was chosen to evoke calm and clarity while celebrating the richness of tradition. For me, Rasã became a reminder that design can create serenity, that even in the rush of modern life, there is space for beauty, balance, and a cool, pure essence.