Rachna Parakh Logo
Rasã label system hero showcasing bottle mockups and brand elements

Rasã

Label and visual identity for Indian cordial sharbats

Project Summary

Rasã is a label and packaging identity for a line of Indian cordials inspired by classic sharbats—Rose, Saffron, and Khus. The system blends heritage motifs with contemporary typography, using a rich, sensorial palette to convey flavor, nostalgia, and craft. The goal: a shelf-ready identity that feels premium, modern, and unmistakably rooted in South Asian design traditions.

Mood Board

Mood board with floral motifs, spice tones, glass textures, and typographic references for Rasã

Sketches

Early label thumbnail sketches exploring arches and frames
Sketches testing ornament density and lockups for Rasã wordmark
Flavor badge explorations for Rose, Saffron, and Khus

Digital Explorations

Digital label concept with delicate floral border and centered wordmark
Alternate digital layout with vertical flavor ribbon and seal
Minimal digital variant emphasizing typography and foil accent
Minimal digital variant emphasizing typography and foil accent

Final Designs

Final Rasã label components showcasing typography, motifs, and color palette

Final Rasã Khus label with deep green tones and geometric motif
Final Rasã Saffron label with golden highlights and warm spice-inspired palette

Brand Application

Bottle mockup showcasing Rasã label applied on glass with foil highlights